Elon Musk Accuses Apple of Favoring OpenAI in App Store Rankings, Threatens Legal Action
The escalating rivalry in the artificial intelligence industry took a new turn this week as billionaire entrepreneur Elon Musk accused Apple of unfairly promoting OpenAI over other AI companies — including his own venture, xAI — in its App Store rankings. Musk, known for his outspoken style and willingness to challenge tech giants, is now threatening to take legal action, claiming Apple’s practices amount to an antitrust violation.
The Allegations
On Monday, Musk took to his social media platform, X (formerly Twitter), to express his frustrations over what he views as a deliberate attempt by Apple to favor OpenAI’s ChatGPT app in its App Store.
“Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store, which is an unequivocal antitrust violation,” Musk wrote. “xAI will take immediate legal action.”
At the heart of Musk’s complaint is the fact that ChatGPT currently holds the #1 spot in Apple’s “Top Free Apps” section, while Grok — the chatbot developed by xAI — sits in 6th place. Meanwhile, Google’s Gemini chatbot ranks much lower at 57th.
‘Must Have’ Section Dispute
Musk’s criticism extended beyond rankings. In another post, he questioned why Apple’s “Must Have” section fails to include either X or Grok, despite X being, according to him, “the #1 news app in the world.”
“Hey Apple App Store, why do you refuse to put either X or Grok in your ‘Must Have’ section when X is the #1 news app in the world… Are you playing politics? What gives?” he asked rhetorically.
By suggesting that Apple is “playing politics”, Musk appears to be framing the dispute as more than a business rivalry — implying ideological or preferential bias toward certain companies, namely OpenAI.
Lack of Evidence
Despite the seriousness of his accusations, Musk has so far offered no concrete evidence that Apple is manipulating rankings to favor OpenAI.
App Store rankings are typically determined by a combination of downloads, engagement metrics, and user ratings, though Apple has long faced criticism for the opaque nature of its algorithms. Without transparency into how these rankings are calculated, allegations like Musk’s are difficult to verify.
OpenAI’s Response
OpenAI CEO Sam Altman did not let the comments slide. In a post of his own, Altman pushed back against Musk’s accusations, suggesting hypocrisy.
“This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn't like,” Altman wrote.
Altman’s pointed response highlights the increasingly personal nature of the feud between two of the most prominent figures in the AI space — a feud that has been simmering ever since Musk split from OpenAI in 2018 after being one of its co-founders.
Apple’s Silence
As of this writing, Apple has not responded to Musk’s allegations. The company has traditionally avoided public spats of this nature, preferring to address disputes through formal channels or, in some cases, to quietly let public outrage subside without comment.
However, given the public profile of the individuals involved — and the possibility of impending legal action — Apple may face pressure to clarify its App Store ranking policies.
Antitrust Context
Musk’s framing of the issue as an antitrust violation taps into a broader, ongoing conversation about the power of app store operators. In recent years, both Apple and Google have been criticized — and even sued — for their control over mobile app ecosystems, the fees they charge developers, and the way they surface or suppress certain apps.
While Musk’s complaint is specific to AI apps, his argument echoes previous antitrust cases that claimed app stores stifle competition by giving preferential treatment to certain apps, whether through curated promotion or favorable ranking algorithms.
If Musk proceeds with legal action, it could potentially add fuel to regulatory scrutiny of Apple’s business practices, both in the U.S. and abroad.
The Battle for AI Supremacy
Beneath the legal and algorithmic arguments lies a more fundamental competition for dominance in AI consumer products.
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OpenAI’s ChatGPT has enjoyed immense popularity since its launch in late 2022, benefiting from brand recognition, word-of-mouth growth, and partnerships — including integration into Microsoft’s products.
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xAI’s Grok, launched in 2023 and integrated into the X platform, differentiates itself by emphasizing real-time, personality-driven responses.
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Google’s Gemini, though powerful, has struggled to generate the same cultural buzz as ChatGPT, and its lower ranking in the App Store reflects a slower adoption rate.
The fact that ChatGPT continues to dominate the App Store could be explained by its head start, marketing power, and established user base — but Musk’s accusation implies he believes Apple is actively helping maintain that dominance.
Personal History Between Musk and OpenAI
The tension between Musk and OpenAI goes far deeper than app rankings. Musk co-founded OpenAI in 2015 with the aim of creating safe, open, and transparent AI technology for the benefit of humanity. However, by 2018, he had left the organization amid disagreements over its direction and a potential conflict with Tesla’s own AI ambitions.
In the years since, Musk has become one of OpenAI’s harshest critics, accusing the company of abandoning its original mission and becoming too closely aligned with corporate interests — especially after accepting significant investment from Microsoft.
Given this history, it’s not surprising that Musk would view OpenAI’s prominent App Store position with suspicion.
What Happens Next
If Musk follows through on his threat of immediate legal action, the case could become another flashpoint in the broader debate over platform neutrality. A lawsuit would likely demand Apple disclose the criteria and algorithms behind its App Store rankings — something the company has historically guarded closely.
Such transparency could have ripple effects far beyond AI, potentially reshaping how all apps are discovered and promoted on mobile platforms.
However, legal experts caution that proving intentional favoritism without direct evidence will be a steep challenge. “Unless there’s a smoking gun — such as internal Apple communications explicitly favoring OpenAI — this will be an uphill battle,” said one antitrust attorney familiar with tech sector disputes.
The Bigger Picture
While the headlines focus on Musk vs. Apple, the underlying story is about control in the age of AI. With chatbots and generative AI becoming everyday tools for millions, the companies that control distribution channels — like app stores — wield enormous influence over which products succeed or fail.
For consumers, the dispute raises questions about whether the “Top Apps” they see are truly organic reflections of popularity or the result of curated promotion. For developers, it’s a reminder of the risks that come with building businesses dependent on a platform they don’t control.
Whether Musk’s accusations hold water or not, they have once again shone a spotlight on the opaque and often controversial ways big tech platforms manage their marketplaces.
Conclusion
Elon Musk’s latest clash with Apple is a potent mix of personal rivalry, market competition, and regulatory intrigue. With xAI’s Grok vying for market share against OpenAI’s ChatGPT and other AI challengers, App Store visibility could make the difference between success and obscurity.
If Musk proceeds with legal action, the case could pull back the curtain on how Apple’s App Store rankings work — something developers, regulators, and competitors have been eager to understand for years.
For now, Apple remains silent, OpenAI is pushing back, and the AI industry’s biggest personalities are once again turning a business dispute into a very public spectacle.
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